Automate your Show! A Tech Stack for Podcasters
Starting a podcast? Here’s some very, very useful technology to get you started and streamline your experience.
Note: I don’t have affiliations with any of the below companies — but I have used them all to various degrees!
I use a RODE Podcaster Microphone — it is a bit pricey though, and you can find cheaper. If you’re starting out, begin with some combination of your mobile, air pods, Zoom and your computer microphone.
Audio Recording and Editing Software
Especially if on Windows, use Audacity as the audio program to record and edit your podcast. It’s a free download and will do all the basics.
A Team of Helpers from all over the World
Use Upwork to find people to help edit your audio, create content out of your episodes or manage social media. Using this site, you can access talent from all over the world, normally for efficient rates and in fair, clear contracts.
Speed up editing, generate a transcript and audiographs
Use Descript to make it easier to edit your audio, generate a transcript and edit your video. You can also create cool audiograms if you don’t have video. It also has a feature where it can remove ‘ums’ and ‘yeahs’ with one button, and learn and overdub your voice.
Uploading and putting your posts online
Use Anchor.fm to upload and schedule your episodes. This will send your episode everywhere from Spotify to Apple Podcasts and a bunch of other popular podcast players. Anchor is free — you just need to wait for Apple for up to 2 weeks before it populates there the first time.
Promote on social media and Youtube
Share clips of your podcast on Twitter to engage with tech and media people, LinkedIN for working professionals in braggy thought-leader style posts, and Instagram if it meets a lay audience. TikTok is obviously super powerful! Don’t forget those audiograms from Descript!
Youtube pieces, unlike single posts on any of the above platforms, compound over time as Russell Brunson points out. Youtube videos are easier to discover after posting than anything shared on other social media sites, and can pop-up in someone’s feed 2 years from now, unlike an IG post or Tweet.
If you need a simple website, try Carrd, so you don’t waste time going overboard on a site and learning how to build. It’s also got a decent free version — it’s better this way when people google your podcast as a pose to finding the sites of random podcast hosting platforms as their first landing place for your podcast. You have more room to give context to your show on a customised web page.
Organisation and editing schedule
Plan and organise things in Notion (my preference for organisation).
With all these tools, you can bring in team members you found on Upwork to see a live Content Calendar like the below example and assign roles.
This is undisclosed and not available publicly on Youtube 😉
Obviously there is always more, but this should keep you busy for now!
Good luck with your podcast, and remember to open Doors for others. For more tech tips, sign up to get notified on the newsletter.