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Everyone always begins with HOW.  But HOW is not nearly as important as WHY.  Everyone starts out with the wrong word, and the wrong question.  WHY does this happen?  Human nature. We want to get where we are going faster. We want to learn what they learnt better and faster, so we can do more.  Examples.  Sir Richard, HOW do you do it? Everyone asks, HOW has Richard Branson started so many companies?  That’s not nearly as useful as asking WHY Branson does what he does. Interestingly, the WHY will unlock the HOW.    Elon

It’s a bird! It’s a plane! No, it’s a-polished-end-product-that-has-resulted-from-millenia-of-evolution-ingenuity-and-decades-of-nurtured-upbringing.    No one wants to know the ugly truth about Superman As far as popular culture examples go, there are few bigger examples of the Iceberg Effect than Superman.   What we see - the 10% of Superman above the surface  We look up to the sky, see a muscular alpha-male, gloriously dressed in blue and red. The cape is flapping emphatically in the wind, the hair slicked back.  Whenever there’s trouble, he’ll swoop in and save the day. He is the end product, a finished article, a figure of perfection. Or so we think.    What we don’t see

- Frederick Maitland   In the 1990’s, Apple was a sinking ship. In 1985 Steve Jobs, the famous entrepreneur and co-founder of Apple had been famously removed, but in 1996, the visionary was brought back.  Jobs led a Normandy-size rescue campaign and brought Apple back from the brink of disaster. How did he do it? There were of course many factors, but one which cannot be overlooked was a particular principle, a principle that was just as present in Jobs’ everyday life as it was in the salvation of Apple.    Simplicity You’ve heard the tales before, no doubt - Jobs’ apartment was so basic and minimalist

Pain = Learning + Unpleasant Experience.  Unpleasant experiences always teach and motivate us more powerfully than pleasure, albeit in narrow areas. People will more aggressively avoid something painful than they will pursue something which gives them pleasure.  We see this in marketing - It is easier to sell someone something that helps them avoid pain than something that gives them pleasure.  No one’s desire to buy a luxury sports car, mansion, or first class plane ticket is an emergency.  But you would pay anything to a doctor to save your life if going into cardiac arrest, you’ll pay almost anything to a lawyer who can

We need sharing that is done more intentionally.    Connectors Some people are connectors. Connectors see two great things and bring them together.  Connectors think of you when they read, listen to, or see something that you would love, that you would get use from. They introduce you to special people, special opportuntiies, and special things. Our world lacks connection. Our world needs more connectors… and, what’s important to know, connection is a positive sum game. The rising tide lifts all boats.   If you don’t have a connector in your life you’re missing out. If you’re not acting as a connector yourself, you, and those around you,

Take a notepad with you everywhere you go. You just don’t know when someone around you will say something that knocks your socks off, or blows a section of your mind open - BOOM!! -like dynamite. The best way to live is as a constant student. I’ll repeat that. The best way to live is as a constant student. When we fall out of love with learning, with improving, we sacrifice compounding returns and we close our mind. When we close our mind, we risk getting left behind, simple as that. I’m a voracious note-taker. On conversations, on books I read, on every single idea.

If the thing we dream about or want to try doesn’t carry excessive danger or risk, then I’ve learned the best thing to do is to start terribly, fail and learn fast.  Done is better than perfect, and anything is better than analysis paralysis.  And, my worst times came when I was stuck doing nothing.  I think that in life we will find the next stepping stone much easier if we continually do good things and meet new and open-minded people.    Remember the principle of the thousand doors.    So one of my simplest mantras, which I repeat over and over to myself:    Start terribly, fail and

I’d like to speak to the experience of the Hello Stranger Launch and the active role that the universe plays in  setting our journey.  Hello Stranger was a podcast project initiated by Andrew Riis, and launched 18th June 2020. I hardly knew Andrew - we got connected by chance, and only communicated when I saw him post about finding a virtual assistant in a Sydney Startups group.  After learning of the huge overlap between Hello Stranger and the thoughts I’d had about my own podcasting with everyday people, we connected and he invited me to be part of the launch.  An AirBnB in

People rush to say ‘make sure you don’t give away your idea’ or, ‘how can you prevent people from stealing it’? Obviously this makes sense. In an economy and style of living stimulated by competitive forces, this protection and secrecy approach becomes essential practice. It’s why every starry-eyed entrepreneur who walks into an investor pitch is talking about their high-end vision, but why the investors’ first question always is, ‘do you have a patent on this?’.  This is our system — to attract capital, inventors and creators need to provide investors with stability. But the investment game is not perfect, and neither is our formula for

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