The thing about an iceberg is that 90% of it is under water. Though without knowledge of icebergs, you wouldn’t even realise that so much lies beneath the surface. All your photographs, recounts and recollections will show is the 10% above the water, the part which you assume to be the whole. This is what I call The Iceberg Effect or The Iceberg Problem; the simple reality that for any individual, group or problem, most people will process information, make judgments and react prematurely based on the 10% of the information they see above the surface. The 10% above the