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Tim Ferriss runs one of the world's best podcasts, is a bestselling author, and was ahead of his time when he published the 4 Hour Work Week.   He is one of few icons of mine.   I consulted his blog a few years ago for guidance about writing a book. What I found disheartened me, shattered me.   Don't write the book first

The typical family has a breadwinner who goes out to hunt or to work.   And the nurturing partner who stays 'home' to protect and look after the young, to maintain order.   But, if the breadwinner spends too much time away, the housebound partner eventually tells them off.   "You're always working" they say, "you never have time for me".   The breadwinner might love and be consumed by winning bread, by work, but no matter how deep one's immersion is in their work, they cannot neglect their home. Because by doing this, they throw their beautiful unity off balance, and drive the homebound partner away.   In the

My mother went to her Doctor and mentioned she was having memory problems from time to time. So, the Doctor gave her some supplements that were supposed to help her improve.   She was driving away, when her friend turned to her and asked, 'where are your pills?'   Mum gasped, 'I forgot them!'   The Memory Pill Problem   Thanks to Mum, who gave me the perfect example of this to write about, 'the memory pill problem' can be used to understand a lot of marketing and problem-solving situations. It's the case where the problem takes the customer away from solutions, rather than towards them.   Solution Approaching Problems   When

My mother took me to watch Harry Potter at the cinema for the first time. Though I enjoyed the film, I already knew what happened, having previously enjoyed the books.   When Harry and his friends are confronted by devil's snare, a three-headed dog, or a double-headed murderous villain, I don't despair or worry for them. I know how the story goes.   Though there are dips along the way, the story is just being written.   The same is true in life. The story is just being written.   That's not to say that there is not stress — as Sir Winston Churchill once said, 'you can't

Ask yourself, why do you like music?   Probably because of the way it makes you feel. But it can make you feel many things — sad, sorrowful, jubilant, inspired, calm and collected. You can explain this up to a point, but those you are explaining to need to have some concept of these feelings to understand your love of music.   How do you describe to someone what music is? How do you describe Pavarotti's Nessun Dorma or the spectacle of Beyonce?   Just the same, explain to me why you laugh.   Funny

Rule 2/3 of the Constant Student Community is, 'never say the word 'busy' (Joe will lose it)'.   In modern society, 'busy' is a state of total distraction from the truth.   It's a total distraction from what's important.   It's a badge of honor to be able to say 'yeh mate, been busy'. We derive pleasure from being able to say that we don't have time. But what a ridiculous notion, to not have time?   A 19 times bestselling author received a manuscript for my book on a Saturday, and sent me back a blurb on the following Wednesday. For me and my co-authors, absolute no-names,

Are we there yet? pesters the young child from the back seat.   Are. We. There. Yet?   But zoom out and we're all that young child, looking to arrive, looking to get somewhere. You can look through the telescope for the fine details but you'll miss the grander view if you do. If you look too hard, you'll see only a fraction of the total picture.   If you ask the wrong question, you will never find the right answer.   You will always be looking somewhere where the answer is not. Scrutinising things too closely under the microscope. As Alan Watts told us

Books carry a special place in our world — they move the culture forward.   There was a time when you needed permission and approval to write a book. It was not so long ago in fact. A publisher needed to agree to bring your idea into the world and stock it on shelves.   There were gatekeepers. There were people who got to decide. People other than you.   As Seth Godin says, that barrier has now disappeared. In 2021, you can write a book and put it online any time you like. Did you know that? You can put it on Amazon right now,

Do you follow people you respect? Who enrich your life? Who lift you up? Who push you to aim higher?   How do you choose who to follow?   If you go to your social media accounts on Twitter, LinkedIn, Instagram, Facebook, Tik Tok and whatever else, take a moment to appreciate who you are following and subscribed to.   If a leader is someone who says 'I'm going over here', and a follower is someone who clicks 'follow' for that journey, then you are, through social media, being led by all those people you choose to follow.   When you click 'follow', you are clicking a button that says "I

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