The Two Year Rule
The two year rule, stated simply, is that if you want your money back in two years, don’t invest. It was stated by legendary investor Peter Lynch.
We, of course, take a broader view of investing. In addition to money, we also invest time, effort and energy.
If you want your returns in less than two years, you have too much short-term thinking. You lack the persistence required to succeed.
The same can be said of entrepreneurship, because every entrepreneurial or creative endeavour is an investment.
If you’re not willing to stick with the drop-shipping store, Instagram page, podcast or blog for two years, what does that say?